Wednesday, October 6, 2010

6 Sneaky Ways Stores Get You to Buy More

From Daily Finance.

"There are two main triggers that will make shoppers spend more money in a store: The amount of time they spend walking the aisles and how much direct contact they have with the merchandise or the salespeople, says Pam Danziger, president of consulting firm Unity Marketing."

The 6 ways:
1. "Free" services

2. The whole look

3. The smell

4. BOGO (buy one, get one free)

5. Music

6. A greeter

See original article link above for details on each.

"It's not enough to just force people to walk around (the store)," says Danziger. "In this day and age, when anybody can find anything they want ... it's more about how you sell than what you sell." Luckily big retailers have lots of sneaky tricks to help get those registers ringing."

I previously ran articles about this sort of thing before: The New Way Marketers Make You Buy, Print Ad Susceptibility, and From TV to Yard Sale in Six Months.

Now you begin to get the idea of why there are no ads on this site. I hate marketers!


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