Thursday, November 18, 2010

2 Stand Out Scenarios with CODA Sedan

Things are stretching out even more for the CODA sedan - it will be rolling off manufacturing lines in Q2 2011, a year later than originally planned. If you're in a small start-up electric car company, I'm sure that CODA's backsliding would make you nervous. There are two aspects of the situation that stand out:

1. The price is fairly high - about $44,000 retail versus a bit under $33,000 for the Nissan Leaf and Wheego LiFE. Why would you paying $11,000 more for a brand new car from a brand new company when you have no idea what the resale value will be, quality and reliability, etc.

2. The production is dragged out and questionable. It's typical for a new car to take about three years from concept design to showroom floor traffic, and sometimes even longer - the Japanese makers have been known for keeping it tight and the Detroit 3 have dragged it out in past years. Still when the product launch is announced, then delayed, then delayed again, it ain't lookin' good.


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