Wisdom In Action

Showing posts with label hybrid. Show all posts

Tuesday, February 22, 2011

Correct Name for Growing Prius Family

When you're talking about the growing Prius family -- plans include 7 passenger Prius V and compact Prius C Concept -- don't say Prius, say Prii. Toyota got public feedback on how to pluralize the famous brand name now that there's going to be one version of it. And coming up with this could help the brand marketing as buzz abounds over the new word.

Results were announced at the Chicago Auto Show, and voting was kicked off January 10th at the Detroit Auto Show. It went so well that Dictionary.com added the new word to its Prius listing. So it is now official.

Tuesday, January 11, 2011

Would You Buy a Fuel Cell Version of the Prius?

According to industry coverage, Toyota is unveiling the Prius V, a wagon-type model larger than the current version, at the North American International Auto Show. This, plus a concept version of what the 4th version of the classic Prius might look like.

All of this, and the plug-in version of the Prius is now being tested at universities, government fleets, and other limited markets for awhile until all kinks are worked out and it's ready for mass market.

This makes me think of the mysterious Toyota fuel cell car that's supposed to come out in five years. Perhaps that will be a fuel cell edition of the Prius? That's what I would do if I were a decision maker at Toyota. The company is counting on the Prius brand being considered the greenest of the green cars, and will be offering several different versions of the Prius, as if it's becoming its very own brand almost separate and distinct from Toyota - similar to Toyota's Scion and Lexus brands.